Document Type : Research Paper
Authors
1
Industrial Design Department, Faculty of Applied Arts; University of Art; Tehran, Iran
2
Corporate Entrepreneurship Dept., Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
3
New Business Department, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
4
New Business Dept. Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
10.22051/jjh.2024.45025.2050
Abstract
Arts and Design entrepreneurship is a promising field of research that involves different disciplines. During last decade, there is growing interest on entrepreneurship in art and design, in both the scholarly literature and in practice. With this in mind, the aim of this research was to study different dimensions of entrepreneurial orientation in Design-based businesses, in order to discover, understand and describe the special entrepreneurial characteristics of this type of business. To achieve the aim of this research, a qualitative study was conducted through an exploratory-descriptive multiple case study using semi-structured in-depth interview and observation on ten Iranian Design-based businesses. The data gathered based on the Lumpkin and Dess standard five measures for entrepreneurial orientation, which is one of the most cited measures, including (1) autonomy, (2) competitive aggressiveness, (3) innovativeness, (4) proactiveness, and (5) risk taking, was iteratively and inductively coded and then formed the framework of the results in this study. The outcomes of the study showed that Design-based businesses, due to Design-driven innovation at the product level, have a significant potential and capacity for entrepreneurial orientation, but because of dilution of their enterprise-level innovation, in terms of growth and scalability are facing some serious challenges; Also, these businesses are completely risk-taker in product innovation and significantly risk-averse in financial issues, and this risk-aversion has led to the development of more conservative business models for them; The findings of this study at the policy-making level can lead to the setting up of the necessary infrastructures to support this type of business, and at the enterprise level, provide insights for the owners of Design-based businesses to achieve more effectiveness through entrepreneurial behaviors.
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