عنوان مقاله [English]
The purchase of painting is due to an aesthetic understanding that depends on the form, style and technique of the work, as well as on visual knowledge and culture.
When it comes to culture and cultural capital, cultural consumption is considered to be due to cultural needs. The needs that Pierre Bourdieu says is a product of the environment and the development of individuals, and has a direct relationship to the level of education and Training , and is acquired in actuality contrary to the basic needs that are instinctively. The purpose of this research is to investigate the factors affecting the purchase of contemporary Iranian paintings, which is a kind of cultural consumption. Other factors discussed in this paper are economic, social and individual capital.
The nature of this research is applied, and its method is descriptive-analytical and conducted by survey method and by questionnaire tool. In the qualitative aspect, the structured interview tool has also been used. According to the results, structural factors (social construction), which have a significant impact on economic and cultural factors, are the most influential factor in the purchase and consumption of contemporary painting works. Also, the social capital factor, which is the outcome of the social construction factor, is heavily overwhelmed by reciprocal relationship with the cultural factor. The cultural factor is also deeply affected by the social and economical factor as well as social capital. Therefore, a combination of structural, policy, and governmental factors interfere with the use of artistic products, especially painting. This research can be the source of sociological analyzes in the cultural field as well as the economy of painting art