عنوان مقاله [English]
Valuing and purchasing visual artistic works such as painting is due to the aesthetic perception of people which depends on both factors of form as well as style and technique and it also needs the basic visual culture and knowledge. By culture and cultural capital, we mean cultural consumption which is formed by cultural requirements of the audiences, those requirement which based on Bourdieu researches are the product of the environment and people's nourishment and are in direct relationship with the education as well as training and unlike basic needs which are internal, they have been developed. Considering the measure of people's consumption and their tendencies to attain the cultural capital‚ we need to know artistic tastes and talents of them. On the other hands‚ during these years‚ lots of changing tastes and talents like people's visual taste has been occurred in social and cultural fields in Iran. As far as it can be said that Bourdieu's classifications of tastes field has not been matched with current society and it seems that we cannot consider art as main works and rough core of culture in Iran. Based on being equipped with special symbolic code and having a special kind of cultural capital‚ we need to find out the valuation of painting as common art as music‚ sculpture‚ theater and literature in Bourdieu's classification. In spite of education democratization policy in Iran and access to long term educations‚ it is not easy to access the enjoyment of common taste in practice‚ so artists‚ art students‚ and some groups who have been raised in their family and artistic environment are all the fan of common art. The taste field sociologists such as Bourdieu believe that people's taste‚ education‚ and talents‚ are sociable totally and achieved as a result of the social process through education‚ family education and the habits that a person has acquired throughout life. The Bourdieu's view experiences exposure to art work is not as a love at first glance‚ and the activity of sympathizing and being accompany with art has shaped with the assumption based on recognizing and long term education. Purpose of this research is studying effective factors in Iranian contemporary painting works purchase in which it displays kind of cultural consumption. Other factors that are considered in this article‚ include economic‚ social‚ and personal capitals. This research applies a descriptive-explanatory technique to gain some variables from the available literature as well as previous measurements. Through forming them in a conceptual module, it is tried to confirm the relationships among the variables through using questionnaires and its complement, i.e. interviews and finally Confirmatory Factor Analysis Test. Finally the ultimate model is supplied through explanation and equation. According to this model, factors like structural ones (social structure) which affect mutually and significantly the economic and cultural factors are the most influential factors in the purchase and consumption of the artistic works. Also the social capital which is to somehow the result and consequence of the social structure is influenced greatly by the two-sided relationship with the cultural factor. Cultural factor also includes the variables of cultural capital, artistic professional processes and some human development factors such as the amount of study, education and so on. According to the findings of the social structure factor, the economic as well as social capital factors are deeply influence and are affected by one another. On the other hand, the cultural factor has a two-sided relationship with economic factor which includes economic profit and business and investment motivations and is influenced by the economic macro criteria such as inflation rate and income per capita. Therefore, some interconnected policy-making, governmental and structural variables and factors affect greatly the economic, social as well as cultural parameters and factors. The inclination and interest affect the purchase and consumption of the artistic works, paintings in particular and in order to improve the situation of purchase and develop this art, these relationships need special attention and more study. Studying the relationships between the factors and variables and also the way they affect or get affected along with the interaction among them can be the issue of the future studies and the basic for audiences' sociological analyses as well as the economy of painting.