عنوان مقاله [English]
User interface is an interface between user and machine which makes tools under application capable of being understood and known.
In this research, effort has been made to answer the following question upon several criteria mentioned thereafter: “Who much these criteria have been observed in online sales systems of contemporary arts museums -as one of the most important economic online portals for such cultural and artistic institutes?” Aforementioned criteria include: stability, simplicity and clarity, graphic and combination of colors, using alerting messages and signals, flexibility, conclusiveness, not surprising the user, considering vision, frankness, not forcing the user to excessive mental workload, and globalization of user interface design. To answer the question, online ticket sales systems of Guggenheim Art Museum, and Georges Pompidou Center have been analyzed, as case study.
This applied research is considered as descriptive- analytical in terms of method. Library method of data collection has been used, as well as linear decomposition of the system structure; and, obtained criteria have been evaluated on the prototype.
The results show that online ticket sales systems in both Guggenheim Art Museum (New York), and Georges Pompidou Center (Paris) are not only of very good graphic design; but also, they have created an easy access and understandable user interface for communication and ticket sales. However, their user interface is incomplete; because updated content matching up to the museum’s programs is not available, which results lack of appropriate information provided to the audience. In fact, lack of appropriate pictures for each exhibition is considered as one of the most important weakness points for both of these systems. Also, the systems could have been promoted and capable of attracting more audiences, if they would have been made available some side systems such as 360˚ virtual tours, cinema seat preview, pictograms, and etc.